Posts Tagged ‘Fox News’
Boris Johnson Dirty Tricks Against Ken Livingstone
Boris Gets It Wrong, Wrong, Wrong
Boris must be worried about Ken. In a snide, nasty and Soviet-style move, Boris’ team has enlisted a herd of tame bloggers to campaign against Ken’s assignment with Press TV.
Now of course, Press TV has very dodgy antecedents. It’s backed by the Iranian government and very probably subject to a degree of control by Allahshandjob and his theocratic Nazis. Inevitably the Zionists are up in arms, manipulating, bullying, bribing and coercing their friends into a disgraceful smear campaign against Ken. It’s really a battle of one Nazi ideology against another. I’m very surprised and deeply disappointed to see Boris getting involved.
It’s worth reading Press TV’s perspective on the issue in “Britain trying to halt Press TV”.’
The Mayor Of London’s office flatly refused to comment on this story. In fact they couldn’t put the phone down on me quickly enough. I can tell you though, with absolute certainty, that specific instructions went out from Boris’ office to round up his sheeple and get them all writing the same story – particularly to link the phrase “holocaust deniers” to Ken’s name as often as possible.
Any reasonable person condemns both the Iranian and Zionist regimes. They are both a force for evil and a threat to world peace. We should be encouraging their involvment in the media though, in the ebb and flow of news and information. That is the way towards a more honest, inclusive and peaceful world. The British media is often biased but we would be outraged if any part of it was subject to such a campaign of smear, innuendo and attempted gagging. This is a repressive, anti-democratic campaign. Boris should stop it immediately. It’s a mistake.
Journalists work for Fox News all the time and there’s no more despicable news organisation. Left and right wingers write for the Daily Mail every day, despite its legendary bias, misinformation and scandalmongering. Andrew Gilligan has worked for Press TV. Why shouldn’t Ken?
Probably the worst mistake I’ve ever seen Boris make. This sort of behaviour is beneath him and entirely unnecessary.
Vauxhall’s Ad With The X Factor
As an adman, I have to say I love the new Vauxhall commercial, the one for the lifetime warranty. I can see how it’s spot on brief, catching the zeitgeist, truly the first of a new generation of advertising with a different type of offer. It’s designed for these just coming out of recession, hovering on the edge of double dip times. It’s great.
It achieves excellence by obeying the good, old fashioned rules of good old fashioned writing. It attracts your attention, inspires your interest, builds desire for the payoff and creates action at the end. Old fashioned principles with leading edge delivery. That’s advertising at its very best.
I’ll give you an example of the opposite. The X Factor is becoming like Fox News, utterly carried away on its own hype and insensitive to its audience. It knows how to pull my heartstrings and invoke my tear ducts almost at will but as it goes into its own advertising and promotion between the commercial breaks, it loses me. I wander. I write or I go into the other room. When I come back it’s telling me what’s coming up “after the break”. This is insane. I feel cheated, used and abused. I feel that I’m being toyed with and exploited.
In another echo of so many over-inflated advertising egos of the past, I laughed out loud when I saw the double page spread in The Times for Christine and Adrian’s new breakfast show “Daybreak”. This is an utter waste of money. Double page spreads are the creative team’s favourites because there are their words and pictures up in lights, like a poster, unsullied by editorial or other content. They’re the account man’s favourite too because they make for an excellent presentation and impress the client easily. Watch how readers behave. The page gets turned in double quick time. And in The Times? What objective is being achieved for ITV’s marketing strategy? Are readers of The Times part of Daybreak’s target audience? If this is aimed at potential advertisers it is an extraordinarily expensive way of reaching them.
Countless millions are wasted based on the petty pretensions of marketing directors or their advertising agencies. Similar egotistical spendthrifts inhabit TV production. Occasionally though, particularly in Britain, you see beautifully crafted and intelligently written masterpieces of communication. The new Vauxhall ad is one of these.
